Deluxe Brands Pty Limited ABN: 38637091251 (referred to as “Deluxe Brands”, “we”, “our” and “us”) is committed to protecting your privacy and personal information. We collect, hold, use and disclose personal information to assist us in carrying on our business.

References to Deluxe Brands in this Privacy Policy includes Deluxe Brands and its related companies.

Applicants for credit terms with Deluxe Brands should also refer to our Credit Information Privacy Policy.

Personal Information is defined as information that identifies you or from which you may be reasonably identified.

The purpose of this Privacy Policy is to explain:

(a)       the application of this Privacy Policy;

(b)       the kind of information Deluxe Brands may collect about you, how we collect it, and how we use it;

(c)       how we may disclose that information;

(d)       how you can access the information we hold about you;

(e)       when we may use your information to contact you; and

(f)        the protection of your personal information.

1.       Application of this Privacy Policy

Deluxe Brands’ Privacy Policy applies to personal information collected by Deluxe Brands, whether we have asked for the information or not. Deluxe Brands is governed by the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) where you are an Australian user, or the Information Privacy Principles contained in the Privacy Act 1993 where you are a New Zealand user (both referred to as “Privacy Act”).

Deluxe Brands will review this Privacy Policy regularly and may update it from time to time. If we make changes, we will post those changes to this website. You should periodically view this page to review the current terms of this Privacy Policy.

2.       Collection and use of personal information

2.1     Collection

When you use this website Deluxe Brands will collect information that does personally identify you, which may include your full name and job title, company name and address, phone and fax numbers, your email address, your mobile number, your interest areas and preferences.

Deluxe Brands collects personal information about you:

(a)          because we need it to provide a product or service that you have requested, for example, if you have requested information from the Deluxe Brands website, or purchased goods from Deluxe Brands, or made a warranty claim in respect of any product;

(b)          because you work for us, or apply to us for a job or work experience;

(c)           because you are a supplier to us or we are a supplier to you; or

(d)          because you are an agent or distributor of Deluxe Brands.

2.2       Consent to collection and use of personal information

By using the Deluxe Brands website, providing personal details to us via any medium (including engaging with us through any social media channel), applying for a job with us, or entering into a supply arrangement or other agreement with us, you are consenting to the collection and use of your personal information in accordance with this Privacy Policy.

2.3     How we collect personal information

The main ways we collect personal information from you are:

(a)          Access to website:

If you access our website, including by the use of cookies, which may track what you view on our website and also other websites that you visit;

(b)          Social networking:

If you interact with us via social networking services;

(c)           Mailing lists:

If you subscribe to any of our mailing lists or use any of our online applications;

(d)          Employment:

If you submit any employment application to us;

(e)          Supply or services:

If you are a supplier or service provider to Deluxe Brands or if Deluxe Brands is a supplier or service provider to you, in connection with the supply of products and services, including any application for a credit account with Deluxe Brands;

(f)            Third parties:

Third parties we may engage to assist us in marketing and advertising may use cookies and other technologies to obtain information about your preferences when you access online platforms or websites other than our website.  Your preferences collected in this manner may be disclosed to us.

2.4       Use of personal information

Deluxe Brands may use your personal information:

(a)          to promote and advertise our products and the brands we represent;

(b)          to provide advice regarding our products and services to you (or arrange for others to do so at our request);

(c)           to deliver our products and services to you;

(d)          to consider feedback and complaints that you may make to us including dealing with refunds or warranty claims;

(e)          to assess any application you make for credit terms;

(f)            in the case of our suppliers or service providers or if Deluxe Brands is a supplier or service provider to you, to manage the provision of products or services;

(g)          to assist us, our service providers or suppliers to investigate or prevent any potential, suspected or actual breaches of law or fraudulent activities;

(h)          to recruit our employees or engage contractors;

(i)            for any other purpose disclosed to you at the time the relevant personal information is collected; and

(j)            for purposes directly related to any of the above.

3.       Disclosure of personal information

3.1       Disclosure of personal information to third parties

Deluxe Brands may disclose your personal information to third parties for the following purposes:

(a)          marketing, advertising and promotions services providers and event organisers in connection with our marketing, advertising or events;

(b)          to provide the service you wish to use (including to facilitate repairs or warranty claims) such as manufacturers, suppliers and couriers;

(c)           provision of other administrative or operational services to Deluxe Brands, such as market research companies, IT service providers, mailing houses and payment processors and collectors;

(d)          credit reporting agencies or other credit providers, to assist in assessing any application for a credit account that you make;

(e)          law enforcement or government agencies or other third parties, if permitted or required by law; and/or

(f)            otherwise with your consent.

In many cases, Deluxe Brands imposes contractual restrictions equivalent to those imposed on Deluxe Brands under the Privacy Act in respect of collection and use of personal information by those third parties. In some cases, Deluxe Brands' ability to impose contractual restrictions is limited. In those circumstances, Deluxe Brands will carefully consider the risks to the protection of personal information when entering into arrangements with third parties.

Under no circumstances will Deluxe Brands sell or receive payment for licensing or disclosing your personal information.

In the event of a data breach likely to cause serious harm involving personal information of Australian users, we will notify you in accordance with our Notifiable Data Breaches scheme obligations under Part IIIC of the Privacy Act.

3.2       Cross-border disclosure of personal information (Australian Users)

Some of Deluxe Brands’ third party contractors, suppliers and distributors may be located overseas or perform services overseas and as a result your personal information may be disclosed to a third party in a foreign country.  We may also provide your personal information to related companies of Deluxe Brands that are located overseas.

We may use a server hosted overseas to store data including your personal information. Under the Privacy Act, we must take reasonable steps, before personal information is disclosed to an overseas recipient, to ensure that the overseas recipient does not breach Australian privacy laws in relation to that information (“the Obligation”).

The Obligation does not apply if you consent to disclosure of your personal information to an overseas recipient.

By supplying personal information to us you consent to the disclosure of your personal information to an overseas recipient and agree that the Obligation does not apply.

4.       Accessing your personal information

You have the right under applicable Australian or New Zealand privacy laws to request access to personal information that is held by Deluxe Brands about you.

You also have the right to request the correction of any of your personal information that Deluxe Brands holds. Deluxe Brands will take reasonable steps to make appropriate corrections to personal information so that it is accurate, complete and up-to-date.

To seek access to, or correction of, your personal information please contact Deluxe Brands as follows:

By email:

By mail:

Unit 14 / 48 Sir Thomas Mitchell Road

BONDI BEACH  NSW  2026, Australia

Attention: Privacy Officer.

5.       Use of your personal information to contact you

We will never knowingly send you unsolicited commercial electronic messages. More information on the Spam Act 2003 is available from the regulator’s website:

We may use information that we know about your likes and interests to tell you about Deluxe Brands products and services. We may know about your likes and interests because you have provided that information.

6.       Opting out

If you decide that you do not want to be contacted by Deluxe Brands please contact the Privacy Officer (details at clause 4 above).  You may also opt out of receiving communications by following the unsubscribe function on any Deluxe Brands communications.

We will use reasonable endeavours to remove your name from the mailing lists within a reasonable period of receiving your request.

7.       Storage and protection of your personal information

Deluxe Brands has implemented appropriate physical, electronic and managerial security procedures in order to protect personal information from loss, misuse, alteration or destruction. Deluxe Brands regularly reviews security and encryption technologies and will strive to protect information to the fullest extent possible.

Due to the nature of the internet, Deluxe Brands cannot give any warranties as to the security of any personal information transmitted by you to Deluxe Brands over the internet, or that personal information will not be accessed by unauthorised persons.

We encourage you to be vigilant about the protection of your own personal information when using any digital services.

8.       Privacy and Change of Control 

In the event Deluxe Brands goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users’ personal information will, in most instances, be part of the assets transferred.

9.         Linked Sites

Our website may contain links to other sites. We are not responsible for the privacy practices or the content of such web sites. We encourage you to read the privacy statements of any linked sites as their privacy policy may differ from ours.

10.       Credit Information Privacy Policy

Applicants for credit terms with Deluxe Brands should also refer to our Credit Information Privacy Policy.

11.       National Privacy Commissioner

If you are not satisfied with the way in which we handle your enquiry or complaint, you can contact the Office of the relevant Privacy Commissioner on:

Australia: Tel 1300 363 992 or email:;

New Zealand: Tel 0800 803 909 or email: